GreenWise Market
With the competitive landscape for natural and organic foods rapidly expanding, Publix looked to relaunch their GreenWise branded stores with a vibrant new identity and an expertly curated shopping experience. Utilizing the existing Publix.com back-end, our task was to create a website focused on online ordering, a rewards program, and an overall inspiring design system.Included:
User Profiles
Competitor Analysis
Sitemaps
User Journeys
Wireframes
Design System
UI Toolkit
Content Components
Configurator Product Design
Rapid Prototyping
Responsive Layout
Pages:
Homepage
Order Landing
Browse
Product Pages
Schedule
Order History
Shop
Rewards
Save
Careers
Locations
Account Profile
Account Setup
On-boarding
Preferences
FAQs
Design System
Utilizing Sketch and Sitecore components, we created a robust symbol library, style guide, and content pod component toolkit.
Working hand-in-hand with the digital marketing management and development team, I lead UX strategy and design with the support of an additional designer, whom I oversaw. Additionally, I worked with the in-house creative marketing team on branding elements.
Extended teams:
Marketing leadership, brand marketing, online ordering, corporate purchasing, and environmental design.
Design:
All design was led by me with the exception of product detail images. Editorial images were in collaboration with myself and the brand art director.
Team:
Lead Interactive Designer
Danielle Torres
Digital Studio Designer
Emily Lancaster
Brand Art Director
Emily Woodrow
Brand Senior Designer
Jimena Lopez Fate
Photographer
Ryan Liebe
Development
In-house
Lead Interactive Designer
Danielle Torres
Digital Studio Designer
Emily Lancaster
Brand Art Director
Emily Woodrow
Brand Senior Designer
Jimena Lopez Fate
Photographer
Ryan Liebe
Development
In-house