Danielle Torres

Multi-disciplinary
Creative

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A top to bottom brand reimagination & website design system.


Back to Digital





Publix
Lead Interactive Designer

2017—
2018

InVision
Wireframes →

Design System →



GreenWise Market

With the competitive landscape for natural and organic foods rapidly expanding, Publix looked to relaunch their GreenWise branded stores with a vibrant new identity and an expertly curated shopping experience. Utilizing the existing Publix.com back-end, our task was to create a website focused on online ordering, a rewards program, and an overall inspiring design system.

Included:

User Profiles
Competitor Analysis
Sitemaps
User Journeys
Wireframes
Design System
UI Toolkit
Content Components
Configurator Product Design
Rapid Prototyping
Responsive Layout

Pages:

Homepage
Order Landing 
Browse
Product Pages
Schedule
Order History
Shop
Rewards
Save
Careers
Locations
Account Profile 
Account Setup
On-boarding 
Preferences
FAQs











Design System


Utilizing Sketch and Sitecore components, we created a robust symbol library, style guide, and content pod component toolkit.


















Team:

Lead Interactive Designer
Danielle Torres

Digital Studio Designer
Emily Lancaster

Brand Art Director
Emily Woodrow

Brand Senior Designer
Jimena Lopez Fate

Photographer
Ryan Liebe

Development
In-house




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