A top to bottom brand reimagination & website design system.


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Publix
Lead Interactive Designer

2017—
2018

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GreenWise Market
With the competitive landscape for natural and organic foods rapidly expanding, Publix looked to relaunch their GreenWise branded stores with a vibrant new identity and an expertly curated shopping experience. Utilizing the existing Publix.com back-end, our ask was to create a website focused on online ordering, a rewards program, and an overall inspiring design system.


Included:

User Profiles
Competitor Analysis
Site-Maps
User Journeys + Wireframes
Design System + UI Toolkit
Content Components
Configurator Product Design
Rapid Prototyping
Responsive Layout

Pages:

Homepage
Order —
Browse, Product Pages, Schedule, Order History
Shop
Rewards
Save
Careers
Locations
Account Profile —
Account Setup, On-boarding, Preferences
FAQs

(Full screens are available to review)










Design System


Utilizing Sketch and Sitecore components, we created a robust symbol library, style guide, and content pod component toolkit.





Order


We created a new front-end ordering experience for pizza and artisan sandwiches. Our challenge was to start with pizza and match the already conditioned user journeys established by competitors such as Dominoes and Pizza Hut. We then transferred the solution to other order types, using wireframing and rapid prototyping to test.












Rewards


For GreenWise Rewards, we created a series of pods that identified what reward the user was receiving, with the ability to flip the card to view offer details. Pods were designed to switch out imagery based on category.






Credits:

Lead Interactive Designer
Danielle Torres

Digital Studio Designer
Emily Lancaster

Brand Art Director
Emily Woodrow

Brand Senior Designer
Jimena Lopez Fate

Photographer
Ryan Liebe

Development
In-house



©Copyright 2019
Danielle Torres — Multidisplinary Art Director

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