Danielle Torres

Freelance
Multi-disciplinary
Creative

A collection of online-ordering solutions.


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Publix
Lead Interactive Designer

2017—
2018




Order History

Publix's approach order history has been one of need over purpose. This has led to under developed journeys and a confusing expectation from the user. Downsizing three pages into one, we focused on clearly outlining recent order details, line-item cancelations, and placing favorites and re-ordering front and center.

Included:

UX Strategy
User Journeys
Wireframes
Prototyping
Full Concept












Original Experience Analysis


In order to combat information overload, we took a product first approach, allowing users to drill down into information as they wish to see it and saving the landing page for easy re-ordering.


User Journey
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In order to combat information overload, we took a product first approach, allowing users to drill down into information as they wish to see it and saving the landing page for easy re-ordering.














3 Publix
Lead Interactive Designer

2016

Product Detail / Concept

Not quite e-commerce, Publix provides a product catalog to cross-reference what's available in-store with an option to make a shopping list. We looked to reimagine these pages, focusing on our target market of middle-aged moms who are loyal to Publix for event ideas, catering, and recipes.


Included:

UX Strategy
Concept Design



(Original)


(Re-Imagined)







3 Publix
Lead Interactive Designer

2016

Ordering Configurator / Concept

In order to mimic the popular in-store ordering experience, we explored how to provide full configuration options, showcase fresh ingredients, and accommodate an interface that worked for all order types.


Included:

UX Strategy
Concept Design


(Original)

(Re-Imagined)










©Copyright 2019
Danielle Torres — Multidisplinary Art Director


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