Danielle Torres

Freelance
Multi-disciplinary
Creative

Shopper Marketing for SamsClub.com







Sam’s Club
Lead Senior Designer

2014




Christian Siriano Launch
After a successful test launch, Christian Sirano looked to expand his first ever line with Sam's Club and inject a touch of life to a perceived uninspiring apparel department. With only a month before the Christmas rush, Triad was tasked to craft a digital strategy within one week. The team was provided digital renderings, a product listing page preview, and creative freedom.

The result was a full interactive lookbook filled with video, blog content, and rotating images located on the collection's landing page.


Included:

UX Strategy
Digital Strategy
E-Commerce Lookbook
Content Strategy
Pitch Presentation





4 Sam’s Club
Lead Senior Designer

2015




Multi-Supplier Strategies
For suppliers with a low seasonal budget, multi-supplier co-ops provided exposure and pairings that inspire customers. With vendor support, we created an iPad ad interstitial that gave users a holiday lookbook for stocking stuffers at their fingertips. For those with a larger budget, full-page lookbooks and product galleries were presented.


Included:

Digital Strategy
Ad Media Development
Content Strategy
Pitch Presentation









©Copyright 2019
Danielle Torres — Multidisplinary Art Director

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