4 Sam’s Club
Lead Senior Designer
2014
Lead Senior Designer
2014
Christian Siriano Launch
After a successful test launch, Christian Sirano looked to expand his first line with Sam's Club, injecting a touch of life to a perceived uninspiring apparel department. With only a month before the Christmas rush, Triad was tasked to craft a digital strategy within one week. The team was provided digital renderings, a product listing page preview, and creative freedom.The result was a fully interactive lookbook filled with video, blog content, and rotating images to help with fit located on the collection's landing page. The concept was approved and developed a month later.
Included:
UX Strategy
Digital Strategy
E-Commerce Lookbook
Content Strategy
Pitch Presentation
4 Sam’s Club
Lead Senior Designer
2015
Lead Senior Designer
2015
Multi-Supplier Strategies
For suppliers with a low seasonal budget, multi-supplier co-ops provided exposure and pairings that inspire customers. With vendor support, we created an iPad ad interstitial that gave users a holiday lookbook for stocking stuffers at their fingertips. For those with a larger budget, full-page lookbooks and product galleries were concepted.
Included:
Digital Strategy
Ad Media Development
Content Strategy
Pitch Presentation
For suppliers with a low seasonal budget, multi-supplier co-ops provided exposure and pairings that inspire customers. With vendor support, we created an iPad ad interstitial that gave users a holiday lookbook for stocking stuffers at their fingertips. For those with a larger budget, full-page lookbooks and product galleries were concepted.
Included:
Digital Strategy
Ad Media Development
Content Strategy
Pitch Presentation