Work — Life

Danielle Torres 


Info  — Blog








Multidisplinary Art Director with an affinity for beauty, intuitive digital experiences, and empathy. 




Background

With a background in e-commerce and shopper marketing, I have 7 years of experience working with some of the nation’s largest retailers including Walmart, Sam’s Club, and eBay. I recently lead UX strategy and design for GreenWise Market and online ordering for Publix.com.

UX/Design Philosophy



Lead mindfully through the heartbeat of the user.
— me



Experience

Aug 2018 - Present
drift
Founder + Creative Director

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Aug 2017 - Aug 2018
Publix / GreenWise Market 

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Feb 2016 - Aug 2017
Publix 
Interactive Designer

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Apr 2013 - Feb 2016
Triad Retail Media — Sam's Club
Lead Senior Designer,  Creative Strategy 

Aug 2012 - Apr 2013
Triad Retail Media — Walmart, Inc.
Interactive Designer, Creative Strategy

July 2011 - August 2012
Triad Retail Media — eBay

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View Full Resume




Clients

Walmart, Inc., Sam's Club, eBay, Publix, GreenWise Market, P&G, Christian Siriano, General Mills, ConAgra Foods, Mondelēz, Kraft, Smuckers, Red Bull, Pepsi, Mars, Dyson, Chobani, Tyson, Coca-Cola, Mejuri, AAF Tampa Bay, Kayla Mendez 

Skills

User experience, rapad prototypying, interaction design, product design, digital strategy, art direction, brand strategy, shopper marketing, design thinking, leadership, business development, media knowledge, insights/analytics, social and content strategy, prop styling,  photography

Tools + Environments

Agile Development, Sketch, Flinto, Adobe XD, Adobe CC, Slack, Lightroom, Wordpress, iWork, Google Suite, Apple/Windows OS, Apple iOS, Microsoft 365, Microsoft OneDrive, Microsoft Teams, Salesforce
Working knowledge of: HTML, CSS, JavaScript, Android



Organizations + More


2018  AAF ADDYs Creative Director

2017  AIGA Member

2015  StartupBus Participant — Southeast

2012-2017  Ad 2 Tampa Bay Member
2017  Immediate Past President  / Diversity + Creative Advisor
2016  President
2015  Creative Director
2014  Programs Director
2013  Public Service Advisor
2012  Public Service Creative Director

2012-2017 Ad 2 Tampa Bay Mentor



Education

The Art Institute Of Tampa
Bachelors of Fine Arts, Graphic Design  — July 2011
Tampa, FL



Awards

2017  AAF Mosaic Awards Official Recognition -  Excellence in Diversity & Multicultural Initiatives

2017  Pinstripe Service Excellence Award

2016  Ad 2 National President of the Year

2016  Ad 2 National Club of the Year

2012  Ad 2 National Public Service — 1st Place



© Danielle Torres — Multidisplinary Art Director